Posts by Susan Metoxen

Up Sells, Cross Sells, and Related Products

WooCommerce Options for displaying additional products WooCommerce has the built in ability to display Related products, Up Sell products, and Cross Sell products. Each of these are set up differently and display in different places to your customer. All three are powerful tools to increase sales. Related Products: Display Title: Related ProductsWhere it displays: The Related Products…

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Search Engine Optimization (SEO)

“Do I need it for my website?” Search Engine Optimization (SEO) is the process adding changes to your website to maximize the number of visitors. The goal is to have your website appear high on the list of websites in a Google or Bing search engine. Say, for example, that your company sells wedding cakes…

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WordPress Website Hosting

Shared Hosting vs. WordPress Optimized Hosting For most businesses, its website is likely one of your most cost effective marketing strategies. One of the expenses with running a website is hosting. In order to display your website on the world wide web, you need to publish your website to a server. The cost and quality…

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Choosing the Right WordPress Theme

“Do I want a Page Builder?” When I first started making WordPress websites, the advice I generally about choosing a WordPress theme read went something like this: When you make a WordPress website you can either start with one of the free themes or purchase a premium theme. There are many wonderful themes to choose…

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Shopify vs. WooCommerce

Which is the better eCommerce solution? This article compares the two eCommerce systems with which I have had experience, WooCommerce and Shopify. WooCommerce and Shopify are the two biggest players in the eCommerce website market. When I first had the opportunity to make eCommerce websites, I read several articles online to decide on an eCommerce…

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Which type of website is right for you?

A group working on a web design

 Standard Our standard website is your most cost effective option. When you need a change to your website you simply let us know and we will usually make the changes within 24 hours. Our websites are made with PHP using the Twitter Bootstrap and jQuery frameworks.  You can delegate changes to your website to us.…

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How can I make a website with my budget?

Pink piggy bank on some printed charts

You absolutely can make a website on your budget. Start by accepting the fact that unless you are selling encyclopedias door to door, there is no way around your need for a website. You not only need a website, you need a GOOD website! Your website needs to: Work on your customers’ smartphones Be something…

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Setting Business Goals

What are your business goals? Increase sales? Increase profitability? Small business owners understand that they are working with limited resources, and this creates pressure to choose goals wisely. What small business owners need to do is to find tactics that have the biggest impact for the smallest cost. They need their goals to have high…

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