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Posts by Susan Metoxen

Using Your Web Page Description to Increase Traffic

Woman Making an Elevator Pitch

How to write a great elevator pitch for each web page There is more to Search Engine Optimization than being found in a Google Search. Once your web page makes it into the search results, you need your customer to choose your web page from among all of the other in the search results. The…

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SEO 1-2-3

An axolytl

Three steps to simplifying how you think about Search Engine Optimization (SEO) Before we think about what we need to do to improve your website’s SEO, let’s step into the shoes of your customer. Let’s say you have a pet store and you sell axolotls. Your customer wants to buy an axolotl. Here is the…

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Escaping the Corporate World

Worried Office Worker

Is it better to work as a freelancer or as a corporate employee? Whether you would be happier as a freelancer or in a corporate job depends on many factors. After working in a corporate job for 30 years, I left the corporate world and became a freelancer. I love freelancing and wouldn’t go back…

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Keyword Strategy Tool for SEO Copywriting

SEO with rocket

The most difficult part of Search Engine Optimization (SEO) is deciding on the right keywords for your SEO copywriting. Before you begin copywriting, your first task in improving your SEO is to find your keywords. If you try to work on SEO without knowing the right keywords to reach your audience you will have limited…

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Up-Sell, Cross-Sell and Related Products in WooCommerce

shopping cart on a computer screen to symbolize ecommerce

Confused about how to use the Up-Sell, Cross-Sell, and Related Products features in WooCommerce? You are not alone. It can be challenging to wade through the differences among the three options and know which is the right one to use for your products. One of the reasons why WooCommerce is the best eCommerce solution is…

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Writing for SEO

Three scrabble tiles spelling out S E O

Quality Writing Helps Your Customers Find You on the Web Search Engine Optimization (SEO) is the process of adapting a website to increase the number of website visitors. Search engines, like Google and Bing, are looking for quality information on a web page in order to decide where to put it in search results. Their…

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Shared Hosting vs. WordPress Website Hosting

Wordpress logo

A website is one of the most cost-effective marketing strategies for businesses. The cost of shared hosting vs. WordPress hosting varies dramatically from $3 to $45/month. You should understand the pros and cons of these different options when choosing a website server. Shared Hosting For $3-$15/month, a website can be placed on “shared hosting.” At…

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Choosing the Right WordPress Theme

Wordpress logo

“How do I know what is the best theme for my website?” When I first started making WordPress websites, the advice I generally about choosing a WordPress theme read went something like this: When you make a WordPress website you can either start with one of the free themes or purchase a premium theme. There…

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