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Posts by Susan Metoxen

Escaping the Corporate World

Worried Office Worker

Is it better to work as a freelancer or as a corporate employee? Whether you would be happier as a freelancer or in a corporate job depends on many factors. After working in a corporate job for 30 years, I left the corporate world and became a freelancer. I love freelancing and wouldn’t go back…

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Keyword Strategy Tool for SEO Copywriting

SEO with rocket

The most difficult part of Search Engine Optimization (SEO) is deciding on the right keywords for your SEO copywriting. Before you begin copywriting, your first task in improving your SEO is to find your keywords. If you try to work on SEO without knowing the right keywords to reach your audience you will have limited…

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Up-Sell, Cross-Sell and Related Products in WooCommerce

shopping cart on a computer screen to symbolize ecommerce

Confused about how to use the Up-Sell, Cross-Sell, and Related Products features in WooCommerce? You are not alone. It can be challenging to wade through the differences among the three options and know which is the right one to use for your products. One of the reasons why WooCommerce is the best eCommerce solution is…

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Writing for SEO

Three scrabble tiles spelling out S E O

Quality Writing Helps Your Customers Find You on the Web Search Engine Optimization (SEO) is the process of adapting a website to increase the number of website visitors. Search engines, like Google and Bing, are looking for quality information on a web page in order to decide where to put it in search results. Their…

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Shared Hosting vs. WordPress Website Hosting

A website is one of the most cost-effective marketing strategies for businesses. The cost of shared hosting vs. WordPress hosting varies dramatically from $3 to $45/month. You should understand the pros and cons of these different options when choosing a website server. Shared Hosting For $3-$15/month, a website can be placed on “shared hosting.” At…

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Choosing the Right WordPress Theme

“Do I want a Page Builder?” When I first started making WordPress websites, the advice I generally about choosing a WordPress theme read went something like this: When you make a WordPress website you can either start with one of the free themes or purchase a premium theme. There are many wonderful themes to choose…

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Shopify vs. WooCommerce

Which is the better eCommerce solution? This article compares the two eCommerce systems with which I have had experience, WooCommerce and Shopify. WooCommerce and Shopify are the two biggest players in the eCommerce website market. When I first had the opportunity to make eCommerce websites, I read several articles online to decide on an eCommerce…

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Which type of website is right for you?

A group working on a web design

 Standard Our standard website is your most cost effective option. When you need a change to your website you simply let us know and we will usually make the changes within 24 hours. Our websites are made with PHP using the Twitter Bootstrap and jQuery frameworks.  You can delegate changes to your website to us.…

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