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Marketing

SEO 1-2-3: A Simple Explanation of how SEO works

An axolytl

Thinking of search engine optimization (SEO) through the eyes of your customer will help you understand how SEO works and improve SEO on your own website. Let’s step into the shoes of your customer. For example, let’s pretend you have a pet store and you sell axolotls. Your typical customer wants to buy an axolotl.…

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Escaping the Corporate World

Worried Office Worker

Is it better to work as a freelancer or as a corporate employee? Whether you would be happier as a freelancer or in a corporate job depends on many factors. After working in a corporate job for 30 years, I left the corporate world and became a freelancer. I love freelancing and wouldn’t go back…

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Up-Sell, Cross-Sell and Related Products in WooCommerce

shopping cart on a computer screen to symbolize ecommerce

Confused about how to use the Up-Sell, Cross-Sell, and Related Products features in WooCommerce? You are not alone. It can be challenging to wade through the differences among the three options and know which is the right one to use for your products. One of the reasons why WooCommerce is the best eCommerce solution is…

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Writing for SEO

Three scrabble tiles spelling out S E O

Quality Writing Helps Your Customers Find You on the Web Search Engine Optimization (SEO) is the process of adapting a website to increase the number of website visitors. Search engines, like Google and Bing, are looking for quality information on a web page in order to decide where to put it in search results. Their…

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Choosing the Right WordPress Theme

Wordpress logo

“How do I know what is the best theme for my website?” When I first started making WordPress websites, the advice I generally about choosing a WordPress theme read went something like this: When you make a WordPress website you can either start with one of the free themes or purchase a premium theme. There…

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How can I make a website with my budget?

Pink piggy bank on some printed charts

You absolutely can make a website on your budget. Start by accepting the fact that unless you are selling encyclopedias door to door, there is no way around your need for a website. You not only need a website, you need a GOOD website! Your website needs to: Work on your customers’ smartphones Be something…

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Setting Business Goals

What are your business goals? Increase sales? Increase profitability? Small business owners understand that they are working with limited resources, and this creates pressure to choose goals wisely. What small business owners need to do is to find tactics that have the biggest impact for the smallest cost. They need their goals to have high…

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