SEO Copywriting
Using Your Web Page Meta Description to Increase Traffic
There is more to Search Engine Optimization than being listed in a Google search results. You need your customer to choose your web page from all of the others in the search results. In other words, you need a meta description for your web page.
Read MoreSEO 1-2-3: A Simple Explanation of how SEO works
Thinking of search engine optimization (SEO) through the eyes of your customer will help you understand how SEO works and improve SEO on your own website. Let’s step into the shoes of your customer. For example, let’s pretend you have a pet store and you sell axolotls. Your typical customer wants to buy an axolotl.…
Read MoreKeyword Strategy Tool
The most difficult part of Search Engine Optimization (SEO) is deciding on the right keywords for your SEO copywriting. Before you begin copywriting, your first task is to find your keywords. Don’t know where to begin? We have created a Free Keyword Strategy Tool that you can use to develop your strategy. Keep reading to…
Read MoreSEO Copywriting for College Admissions
As enrollment in private institutions decreases in the US, admissions teams are looking for the best ways to find potential students. College admissions teams across the country are asking, “How can I increase my college admission?” The most effective modern-day strategy for getting your university in front of college-bound students is to enhance your online presence…
Read MoreWriting for SEO
Quality Writing Helps Your Customers Find You on the Web Search Engine Optimization (SEO) is the process of adapting a website to increase the number of website visitors. Search engines, like Google and Bing, are looking for quality information on a web page in order to decide where to put it in search results. Their…
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