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SEO Copywriting

Using Your Web Page Description to Increase Traffic

Woman Making an Elevator Pitch

How to write a great elevator pitch for each web page There is more to Search Engine Optimization than being found in a Google Search. Once your web page makes it into the search results, you need your customer to choose your web page from among all of the other in the search results. The…

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SEO 1-2-3

An axolytl

Three steps to simplifying how you think about Search Engine Optimization (SEO) Before we think about what we need to do to improve your website’s SEO, let’s step into the shoes of your customer. Let’s say you have a pet store and you sell axolotls. Your customer wants to buy an axolotl. Here is the…

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Keyword Strategy Tool for SEO Copywriting

SEO with rocket

The most difficult part of Search Engine Optimization (SEO) is deciding on the right keywords for your SEO copywriting. Before you begin copywriting, your first task in improving your SEO is to find your keywords. If you try to work on SEO without knowing the right keywords to reach your audience you will have limited…

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SEO Copywriting for College Admissions

As enrollment in private institutions decreases in the US, admissions teams are looking for the best ways to find potential students. College admissions teams across the country are asking, “How can I increase my college admission?” The most effective modern-day strategy for getting your university in front of college-bound students is to enhance your online presence…

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Writing for SEO

Three scrabble tiles spelling out S E O

Quality Writing Helps Your Customers Find You on the Web Search Engine Optimization (SEO) is the process of adapting a website to increase the number of website visitors. Search engines, like Google and Bing, are looking for quality information on a web page in order to decide where to put it in search results. Their…

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