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How to Sell Your Products on an E-Commerce Website

E-commerce is an area of expertise for White Buffalo Websites. We primarily use the WordPress WooCommerce plugin to create our e-commerce websites. WooCommerce is the  lowest cost and most flexible solution for creating an e-commerce website.

White Buffalo Websites can also support e-commerce websites on the Shopify platform. 

In today's Internet world, selling your products on the World Wide Web can be crucial to the success of your business. White Buffalo Websites is here to support your e-commerce website.

Planning Your E-Commerce Website

Product Information

To create your e-commerce website, you will need the following information about each of your products:

  • Name
  • Description
  • Photo
  • Prices
  • Product Categories (as needed)

Shipping Strategies

All our e-commerce clients must decide how to pass shipping cost on to the customer.  Here are some common shipping options:

  • Free shipping: Build the cost of shipping into the price of your product.
  • Flat rate per item sold:  A flat rate can be a flat dollar amount or a flat percentage.
  • USPS or UPS actual calculations: With WooCommerce plugins you can calculate the exact cost of shipping your product. When the customer makes the purchase, the website will calculate the exact amount for shipping based on the customer's zip code using the dimensions and weight you entered. This option is more work to set up because you need to know the dimensions and weight for each product.

Sales Tax

You will most likely need to collect sales tax and send in payments quarterly. We can assist you with finding the requirements for your state. WooCommerce automatically collects the sales tax and provides reporting for you to file with your state.

Marketing Strategies

Social media is the lowest cost way to market your e- commerce website to the world, but it can take some time to build an audience. You will likely need to advertise or have plan for extensive and ongoing social media presence.

Desktop computer with ECommerce on the screen