How to write a great elevator pitch for each web page
There is more to Search Engine Optimization than being found in a Google Search. Once your web page makes it into the search results, you need your customer to choose your web page from among all of the other in the search results. The search engine will display a list of web pages that match the search. You need your elevator pitch for that web page to show in the search results.
In other words, you need a meta description for your webpage.
So, what is a meta description? The meta description of your web page goes into the website meta data and does not appear on your website.
If it doesn’t appear anywhere on your website, how can it be important? In fact, the meta description may be one of the most important items you write for each web page. Why? Because a meta description is what will bring people to your website. It is what your customers will see in the search results, and is your opportunity for you to give your elevator pitch.
Where do you put the web page description? Technically, the web page description goes into a meta description in the head of your website. But if you don’t know how to do that, not to worry! The Yoast WordPress plugin makes it easy.
When the users sees the search results, you need to have your elevator pitch ready so that the customer will pick you instead of your competitor. Rank order is important, but another important factor is your SEO page title and your SEO description. If you neglect this step, then Google will choose language from your webpage for you. While you don’t want to sound like a used car saleman, you want to make it clear that you sell the best axolotls in the area.
How to Write a Great Meta Description
- Include a call to action. A call to action encourages the customer to take the next step and includes words like, “Learn More About…”, “Watch the video”, “Join for free”, or “Try it today”.
- At all costs avoid scaring off your customers with phrases that make you sound like a pushy salesperson or like email spam. If you appear to be making false or exaggerated claims, the customer will chose the another choice.
- Put your best foot forward
- Tell your customers what they will find on that page, not on your overall website.
- Check and double check to make sure what you tell your customers is what they will find on the page.
- Plug in your search terms into Google and make sure that your elevator pitch sounds better than the competitors. Would you choose it?