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Website Education Center

Unless otherwise noted, the articles in the blog have been written by Susan Metoxen, the owner and lead developer for White Buffalo Websites. Susan is an Adjunct Instructor at Saint Paul College in the Computer Science department. She has extensive experience supporting small businesses and has an MBA from the University of St Thomas. You can learn more about Susan at SusanMetoxen.com, her resume website, and at WebDevStudents.com, her website for students of web development. 

Keyword Strategy Tool for SEO Copywriting

By Susan Metoxen | December 19, 2019 |
SEO with rocket

The most difficult part of Search Engine Optimization is deciding on the right keywords for your SEO copywriting. The keywords are key phrases that customers will use to search for you. The key phrases you choose need to be an intersection of the service and product you provide and the words that customers use to…

10 Reasons To Take Web Fundamentals/HTML (CSCI 1450) at Saint Paul College

By Susan Metoxen | December 19, 2019 |
Students standing around a computer

Read our 10 reasons why you should study web development. Susan Metoxen, owner of White Buffalo LLC, is an instructor in Web Development at Saint Paul College.

SEO Copywriting for College Admissions

By Sara Robbert | December 11, 2019 |

As enrollment in private institutions decreases in the US, admissions teams are looking for the best ways to find potential students. College admissions teams across the country are asking, “How can I increase my college admission?” The most effective modern-day strategy for getting your university in front of college-bound students is to enhance your online presence…

Up-Sell, Cross-Sell and Related Products in WooCommerce

By Susan Metoxen | November 10, 2019 |
shopping cart on a computer screen to symbolize ecommerce

Confused about how to use the Up-Sell, Cross-Sell, and Related Products features in WooCommerce? You are not alone. It can be challenging to wade through the differences among the three options and know which is the right one to use for your products. One of the reasons why WooCommerce is the best eCommerce solution is…

Writing for SEO

By Susan Metoxen | September 11, 2019 |
Three scrabble tiles spelling out S E O

Quality Writing Helps Your Customers Find You on the Web Search Engine Optimization (SEO) is the process of adapting a website to increase the number of website visitors. Search engines, like Google and Bing, are looking for quality information on a web page in order to decide where to put it in search results. Their…

Shared Hosting vs. WordPress Website Hosting

By Susan Metoxen | September 11, 2019 |

A website is one of the most cost-effective marketing strategies for businesses. The cost of shared hosting vs. WordPress hosting varies dramatically from $3 to $45/month. You should understand the pros and cons of these different options when choosing a website server. Shared Hosting For $3-$15/month, a website can be placed on “shared hosting.” At…

Choosing the Right WordPress Theme

By Susan Metoxen | September 11, 2019 |

“Do I want a Page Builder?” When I first started making WordPress websites, the advice I generally about choosing a WordPress theme read went something like this: When you make a WordPress website you can either start with one of the free themes or purchase a premium theme. There are many wonderful themes to choose…

Risk Management in WordPress: Techniques to keep your website up and running

By Susan Metoxen | July 29, 2019 |

Do you love the idea that WordPress is open source? That it comes with a built in CMS (Customer Management System) that allows you to make changes to your website without a developer? That so many additional functionalities are capable in the WordPress community…often for free? We all love WordPress! That is why WordPress powers…

Shopify vs. WooCommerce

By Susan Metoxen | July 26, 2019 |

Which is the better eCommerce solution? This article compares the two eCommerce systems with which I have had experience, WooCommerce and Shopify. WooCommerce and Shopify are the two biggest players in the eCommerce website market. When I first had the opportunity to make eCommerce websites, I read several articles online to decide on an eCommerce…

Which type of website is right for you?

By Susan Metoxen | May 1, 2019 |
A group working on a web design

 Standard Our standard website is your most cost effective option. When you need a change to your website you simply let us know and we will usually make the changes within 24 hours. Our websites are made with PHP using the Twitter Bootstrap and jQuery frameworks.  You can delegate changes to your website to us.…