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Website Education Center

The Official Blog of White Buffalo Websites

Domain Registry Scam

By Susan Metoxen | May 13, 2020
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Fraud Alert Road Sign

Don’t be fooled by an official looking letter from Domain Registry. If you have purchased a domain name and not added privacy services, your personal information, like your email address, home address, and phone number, are available on the World Wide Web. You will receive emails from a variety of Internet scammers who would like to sell you SEO services or that promise you more website traffic. One of these scams is from Domain Registry. On very official looking letterhead, they ask you to pay $50 per domain per year, when the cost of purchasing a domain should be under $15 annually. My recommendations about purchasing a domain name: The primary owner of the website should purchase the domain name. The entity who holds the ownership has control of it. Do not purchase a domain name as part of a hosting package. Make the domain name a separate purchase. This is important so you can change website hosts. Purchase your…

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Website Files and Folders: Explaining the Magic

By Susan Metoxen | April 25, 2020
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Buffalo in a beautiful green field

A website is a set of files and folders that work together. When I first started making websites, I had a hard time wrapping my head around the fact that a website is made up of a host of folders and files that work together to make the app. The files and folders reference each other based on their location in relation to each other.

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What should I study after learning HTML and CSS?

By Susan Metoxen | April 25, 2020
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Question Mark

After learning HTML and CSS, what’s your next challenge? Well, that likely depends on what you liked most about learning HTML and CSS languages. HTML and CSS may be your first coding languages and are a great introduction to the coding world. At the same time, learning HTML and CSS teaches you to design websites.

Answering this question may help to see your best direction. When you were learning HTML and CSS, which did you enjoy more?

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Using Your Web Page Meta Description to Increase Traffic

By Susan Metoxen | March 11, 2020
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Woman Making an Elevator Pitch

There is more to Search Engine Optimization than being listed in a Google search results. You need your customer to choose your web page from all of the others in the search results. In other words, you need a meta description for your web page.

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SEO 1-2-3

By Susan Metoxen | March 11, 2020
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An axolytl

Three steps to simplifying how you think about Search Engine Optimization (SEO) Before we think about what we need to do to improve your website’s SEO, let’s step into the shoes of your customer. Let’s say you have a pet store and you sell axolotls. Your customer wants to buy an axolotl. Here is the steps your customer takes. Step 1 – Search. The customer searches for “axolotls for sale near me” Step 2 – Choose. The customer sees the search results. From the search results, the customer will pick one link to explore further. Step 3 – Decision. The customer clicks on the link and reviews the information. If the customer finds an axolytl for sale on your website, you will soon be selling an axolytl. If the customer doesn’t find axolotls, then they will simply hit the back button and click on the next link. So, for a successful sale, you must be in the right place for…

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Escaping the Corporate World

By Susan Metoxen | February 2, 2020
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Worried Office Worker

Is it better to work as a freelancer or as a corporate employee? Whether you would be happier as a freelancer or in a corporate job depends on many factors. After working in a corporate job for 30 years, I left the corporate world and became a freelancer. I love freelancing and wouldn’t go back to a corporate job unless was compelled to. However… …I make about half as much money as I made in corporate. …I pay $500 a month for health insurance. …I work more hours than I did in corporate. …The first couple years I lived primarily on savings. …I do not get paid vacations or sick time. …I do not receive any paid training and I need to pay for professional memberships. For me, so many positives out weigh the negatives. I get more sleep now and feel healthier and happier. My dress clothes are in the back of my closet and are rarely used. What…

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Keyword Strategy Tool

By Susan Metoxen | December 19, 2019
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SEO with rocket

The most difficult part of Search Engine Optimization (SEO) is deciding on the right keywords for your SEO copywriting. Before you begin copywriting, your first task is to find your keywords. Don’t know where to begin? We have created a Free Keyword Strategy Tool that you can use to develop your strategy. Keep reading to learn more. Download the tool. If you try to work on SEO without knowing the right keywords to reach your audience you will have limited success. It would be like navigating on a camping trip without a compass. You need to know your keywords or you will get lost along the way. If your business relies on having a high position in search results, your keyword strategy is an important part of your strategic planning. The keywords are the key phrases that customers will use to search for you on Google and other search engines. The key phrases you choose need to be an intersection…

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10 Reasons To Take Web Fundamentals/HTML (CSCI 1450) at Saint Paul College

By Susan Metoxen | December 19, 2019
Posted in
Students standing around a computer

Read our 10 reasons why you should study web development. Susan Metoxen, owner of White Buffalo LLC, is an instructor in Web Development at Saint Paul College.

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SEO Copywriting for College Admissions

By Sara Robbert | December 11, 2019
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As enrollment in private institutions decreases in the US, admissions teams are looking for the best ways to find potential students. College admissions teams across the country are asking, “How can I increase my college admission?” The most effective modern-day strategy for getting your university in front of college-bound students is to enhance your online presence through SEO copywriting. SEO copywriting includes choosing the best keywords and optimizing your website content for those keywords. This will make it clear to Google and potential students why they should explore your college.  Specialization in College Admissions When hiring for copywriting and website development it’s ideal to hire someone who knows your industry. I’m Sara Robbert, copywriter & editor at White Buffalo Websites. Over the course of my career I have worked for five years in the admissions office of private colleges. Three of those years were in full-time work as a Senior Admissions Counselor. These years deepened my knowledge of the admissions world…

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Up-Sell, Cross-Sell and Related Products in WooCommerce

By Susan Metoxen | November 10, 2019
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shopping cart on a computer screen to symbolize ecommerce

Confused about how to use the Up-Sell, Cross-Sell, and Related Products features in WooCommerce? You are not alone. It can be challenging to wade through the differences among the three options and know which is the right one to use for your products. One of the reasons why WooCommerce is the best eCommerce solution is because it provides powerful tools for increasing sales…for FREE. Up-Sell, Cross-Sell and Related Products are built into the Core of WooCommerce without the need for additional plugins. Used correctly, the Up-Sells and Cross-Sells in particular can be powerful tools to increase sales. What are Up-Sells, Cross-Sells and Related Products? Up-Sells are used to entice the customer into purchasing an upgraded model. In other words, they up-sell the customer. Since the customer has not yet chosen the primary product, the WooCommerce places the Up-Sell products in the obvious location – on the product page. Cross-Sells are used to offer additional items related to the primary item.…

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