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The Official Blog of White Buffalo Websites

Using Your Web Page Description to Increase Traffic

By Susan Metoxen | March 11, 2020
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Woman Making an Elevator Pitch

How to write a great elevator pitch for each web page There is more to Search Engine Optimization than being found in a Google Search. Once your web page makes it into the search results, you need your customer to choose your web page from among all of the other in the search results. The search engine will display a list of web pages that match the search. You need your elevator pitch for that web page to show in the search results. In other words, you need a meta description for your webpage. So, what is a meta description? The meta description of your web page goes into the website meta data and does not appear on your website. If it doesn’t appear anywhere on your website, how can it be important? In fact, the meta description may be one of the most important items you write for each web page. Why? Because a meta description is what will…

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SEO 1-2-3

By Susan Metoxen | March 11, 2020
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An axolytl

Three steps to simplifying how you think about Search Engine Optimization (SEO) Before we think about what we need to do to improve your website’s SEO, let’s step into the shoes of your customer. Let’s say you have a pet store and you sell axolotls. Your customer wants to buy an axolotl. Here is the steps your customer takes. Step 1 – Search. The customer searches for “axolotls for sale near me” Step 2 – Choose. The customer sees the search results. From the search results, the customer will pick one link to explore further. Step 3 – Decision. The customer clicks on the link and reviews the information. If the customer finds an axolytl for sale on your website, you will soon be selling an axolytl. If the customer doesn’t find axolotls, then they will simply hit the back button and click on the next link. So, for a successful sale, you must be in the right place for…

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Escaping the Corporate World

By Susan Metoxen | February 2, 2020
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Worried Office Worker

Is it better to work as a freelancer or as a corporate employee? Whether you would be happier as a freelancer or in a corporate job depends on many factors. After working in a corporate job for 30 years, I left the corporate world and became a freelancer. I love freelancing and wouldn’t go back to a corporate job unless was compelled to. However… …I make about half as much money as I made in corporate. …I pay $500 a month for health insurance. …I work more hours than I did in corporate. …The first couple years I lived primarily on savings. …I do not get paid vacations or sick time. …I do not receive any paid training and I need to pay for professional memberships. For me, so many positives out weigh the negatives. I get more sleep now and feel healthier and happier. My dress clothes are in the back of my closet and are rarely used. What…

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Keyword Strategy Tool for SEO Copywriting

By Susan Metoxen | December 19, 2019
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SEO with rocket

The most difficult part of Search Engine Optimization (SEO) is deciding on the right keywords for your SEO copywriting. Before you begin copywriting, your first task in improving your SEO is to find your keywords. If you try to work on SEO without knowing the right keywords to reach your audience you will have limited success. It would be like navigating on a camping trip without a compass. You need to know your keywords or you will get lost along the way. The keywords are the key phrases that customers will use to search for you on Google and other search engines. The key phrases you choose need to be an intersection of the service and product you provide and the words that customers use to search for you. In order to choose the best key phrases, you must put yourself in the shoes of your customers and see yourself as they see you. In other words, your goal is to…

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10 Reasons To Take Web Fundamentals/HTML (CSCI 1450) at Saint Paul College

By Susan Metoxen | December 19, 2019
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Students standing around a computer

Read our 10 reasons why you should study web development. Susan Metoxen, owner of White Buffalo LLC, is an instructor in Web Development at Saint Paul College.

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SEO Copywriting for College Admissions

By Sara Robbert | December 11, 2019
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As enrollment in private institutions decreases in the US, admissions teams are looking for the best ways to find potential students. College admissions teams across the country are asking, “How can I increase my college admission?” The most effective modern-day strategy for getting your university in front of college-bound students is to enhance your online presence through SEO copywriting. SEO copywriting includes choosing the best keywords and optimizing your website content for those keywords. This will make it clear to Google and potential students why they should explore your college.  Specialization in College Admissions When hiring for copywriting and website development it’s ideal to hire someone who knows your industry. I’m Sara Robbert, copywriter & editor at White Buffalo Websites. Over the course of my career I have worked for five years in the admissions office of private colleges. Three of those years were in full-time work as a Senior Admissions Counselor. These years deepened my knowledge of the admissions world…

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Up-Sell, Cross-Sell and Related Products in WooCommerce

By Susan Metoxen | November 10, 2019
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shopping cart on a computer screen to symbolize ecommerce

Confused about how to use the Up-Sell, Cross-Sell, and Related Products features in WooCommerce? You are not alone. It can be challenging to wade through the differences among the three options and know which is the right one to use for your products. One of the reasons why WooCommerce is the best eCommerce solution is because it provides powerful tools for increasing sales…for FREE. Up-Sell, Cross-Sell and Related Products are built into the Core of WooCommerce without the need for additional plugins. Used correctly, the Up-Sells and Cross-Sells in particular can be powerful tools to increase sales. What are Up-Sells, Cross-Sells and Related Products? Up-Sells are used to entice the customer into purchasing an upgraded model. In other words, they up-sell the customer. Since the customer has not yet chosen the primary product, the WooCommerce places the Up-Sell products in the obvious location – on the product page. Cross-Sells are used to offer additional items related to the primary item.…

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Writing for SEO

By Susan Metoxen | September 11, 2019
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Three scrabble tiles spelling out S E O

Quality Writing Helps Your Customers Find You on the Web Search Engine Optimization (SEO) is the process of adapting a website to increase the number of website visitors. Search engines, like Google and Bing, are looking for quality information on a web page in order to decide where to put it in search results. Their search bots read the words on the page to decide what your webpage is about. They judge the quality of the information on the web page and decide where it should fall in the search results. For example, say your company sells wedding cakes in Nome, Alaska. Six other bakeries in the area also sell wedding cakes. When an engaged couple types, “wedding cake Nome” into the search bar, you want your company to be at the top of the list. Improving the quality of the words used in your website will move your website ahead of the other six websites that sell wedding cakes.…

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Shared Hosting vs. WordPress Website Hosting

By Susan Metoxen | September 11, 2019
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Wordpress logo

A website is one of the most cost-effective marketing strategies for businesses. The cost of shared hosting vs. WordPress hosting varies dramatically from $3 to $45/month. You should understand the pros and cons of these different options when choosing a website server. Shared Hosting For $3-$15/month, a website can be placed on “shared hosting.” At White Buffalo Websites, we offer shared hosting to our customers at no cost. We currently host over one hundred business and student websites through shared hosting. It is important to read the fine print when looking at servers that are advertised at a lower price. To purchase a server for $3/month, you are often required to purchase five years of website hosting. You are free to leave this host before the five years are up but you won’t get your money back. Most shared hosting plans come with a cPanel which is a benefit. This makes it simple to set up email for employees and…

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Choosing the Right WordPress Theme

By Susan Metoxen | September 11, 2019
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Wordpress logo

“How do I know what is the best theme for my website?” When I first started making WordPress websites, the advice I generally about choosing a WordPress theme read went something like this: When you make a WordPress website you can either start with one of the free themes or purchase a premium theme. There are many wonderful themes to choose from for your website. Well, that didn’t turn out to be the best advice for me. I used a number of free themes, and each theme has a major learning curve on learning how to use it. I soon saw the value of using paid premium themes, but when you use one, all of the extra features add to the confusion of how to use it. If you start with the free version of a theme and upgrade to the paid version, most of the time you lose your theme settings. Plus, purchasing a theme isn’t a one-time purchase,…

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