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Website Education Center

The Official Blog of White Buffalo Websites

SEO Copywriting for College Admissions

By Sara Robbert | December 11, 2019
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As enrollment in private institutions decreases in the US, admissions teams are looking for the best ways to find potential students. College admissions teams across the country are asking, “How can I increase my college admission?” The most effective modern-day strategy for getting your university in front of college-bound students is to enhance your online presence through SEO copywriting. SEO copywriting includes choosing the best keywords and optimizing your website content for those keywords. This will make it clear to Google and potential students why they should explore your college.  Specialization in College Admissions When hiring for copywriting and website development it’s ideal to hire someone who knows your industry. I’m Sara Robbert, copywriter & editor at White Buffalo Websites. Over the course of my career I have worked for five years in the admissions office of private colleges. Three of those years were in full-time work as a Senior Admissions Counselor. These years deepened my knowledge of the admissions world…

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Up-Sell, Cross-Sell and Related Products in WooCommerce

By Susan Metoxen | November 10, 2019
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shopping cart on a computer screen to symbolize ecommerce

Confused about how to use the Up-Sell, Cross-Sell, and Related Products features in WooCommerce? You are not alone. It can be challenging to wade through the differences among the three options and know which is the right one to use for your products. One of the reasons why WooCommerce is the best eCommerce solution is because it provides powerful tools for increasing sales…for FREE. Up-Sell, Cross-Sell and Related Products are built into the Core of WooCommerce without the need for additional plugins. Used correctly, the Up-Sells and Cross-Sells in particular can be powerful tools to increase sales. What are Up-Sells, Cross-Sells and Related Products? Up-Sells are used to entice the customer into purchasing an upgraded model. In other words, they up-sell the customer. Since the customer has not yet chosen the primary product, the WooCommerce places the Up-Sell products in the obvious location – on the product page. Cross-Sells are used to offer additional items related to the primary item.…

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Writing for SEO

By Susan Metoxen | September 11, 2019
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Three scrabble tiles spelling out S E O

Quality Writing Helps Your Customers Find You on the Web Search Engine Optimization (SEO) is the process of adapting a website to increase the number of website visitors. Search engines, like Google and Bing, are looking for quality information on a web page in order to decide where to put it in search results. Their search bots read the words on the page to decide what your webpage is about. They judge the quality of the information on the web page and decide where it should fall in the search results. For example, say your company sells wedding cakes in Nome, Alaska. Six other bakeries in the area also sell wedding cakes. When an engaged couple types, “wedding cake Nome” into the search bar, you want your company to be at the top of the list. Improving the quality of the words used in your website will move your website ahead of the other six websites that sell wedding cakes.…

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Shared Hosting vs. WordPress Website Hosting

By Susan Metoxen | September 11, 2019
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Wordpress logo

A website is one of the most cost-effective marketing strategies for businesses. The cost of shared hosting vs. WordPress hosting varies dramatically from $3 to $45/month. You should understand the pros and cons of these different options when choosing a website server. Shared Hosting For $3-$15/month, a website can be placed on “shared hosting.” At White Buffalo Websites, we offer shared hosting to our customers at no cost. We currently host over one hundred business and student websites through shared hosting. It is important to read the fine print when looking at servers that are advertised at a lower price. To purchase a server for $3/month, you are often required to purchase five years of website hosting. You are free to leave this host before the five years are up but you won’t get your money back. Most shared hosting plans come with a cPanel. cPanel allows you to publish websites, organize web files, and create email accounts. For example, cPanel…

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Choosing the Right WordPress Theme

By Susan Metoxen | September 11, 2019
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Wordpress logo

“How do I know what is the best theme for my website?” When I first started making WordPress websites, the advice I generally about choosing a WordPress theme read went something like this: When you make a WordPress website you can either start with one of the free themes or purchase a premium theme. There are many wonderful themes to choose from for your website. Well, that didn’t turn out to be the best advice for me. I used a number of free themes, and each theme has a major learning curve on learning how to use it. I soon saw the value of using paid premium themes, but when you use one, all of the extra features add to the confusion of how to use it. If you start with the free version of a theme and upgrade to the paid version, most of the time you lose your theme settings. Plus, purchasing a theme isn’t a one-time purchase,…

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Risk Management in WordPress: Techniques to keep your website up and running

By Susan Metoxen | July 29, 2019
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Do you love the idea that WordPress is open source? That it comes with a built in CMS (Customer Management System) that allows you to make changes to your website without a developer? That so many additional functionalities are capable in the WordPress community…often for free? We all love WordPress! That is why WordPress powers 1/3 of the World Wide Web. But there is a downside to WordPress as well. WordPress is a combination of the WordPress Core, the theme you add to your website, and the various plugins you add for additional functionality. What this means is that when there is a failure, it is very hard to know who to call for help. There will be some finger pointing among the theme developer and plugin developers. Of course, if you are using the free version of the theme or plugins, the only place you can call for help is your website host or your web developer, if you…

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Shopify vs. WooCommerce

By Susan Metoxen | July 26, 2019
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Which is the better eCommerce solution? This article compares the two eCommerce systems with which I have had experience, WooCommerce and Shopify. WooCommerce and Shopify are the two biggest players in the eCommerce website market. When I first had the opportunity to make eCommerce websites, I read several articles online to decide on an eCommerce system to use. My initial research in 2015 brought me to choose Shopify as the best online eCommerce solution. I called Shopify and talked through the website I planned to make on their platform, and the customer service staff were very helpful. Shopify is developer friendly, and they helped me set up a developer account so I could make staging websites for my clients. And at only $29 a month, the price was right. A few years and several websites later, I was less sure about Shopify. Every time a client needed an additional feature on their website, their monthly invoice went up. One client…

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Which type of website is right for you?

By Susan Metoxen | May 1, 2019
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A group working on a web design

 WordPress A WordPress website will give you the ability to modify content on your own. WordPress installations include a Content Management System (CMS) that allows administrators to add or change content without knowing how to code.  You and your staff can add content to the website without engaging a web programmer. WordPress is the most established content management system for websites and is powering over 30% of websites. Because it is so well established, there is an enormous code base available, most of it for free. What that means is that when you see a cool widget on a website and you want to add it to your website, it is likely you can do that. There aren’t a lot of downsides to WordPress, but there is one important one. WordPress websites require ongoing maintenance. It is important to update plugins and your theme regularly. More rarely, you will need to update the version of PHP that your website is…

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How can I make a website with my budget?

By Susan Metoxen | February 1, 2018
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Pink piggy bank on some printed charts

You absolutely can make a website on your budget. Start by accepting the fact that unless you are selling encyclopedias door to door, there is no way around your need for a website. You not only need a website, you need a GOOD website! Your website needs to: Work on your customers’ smartphones Be something your customers can easily find on the World Wide Web Show off your products and your brand! The most important thing is to have a web presense with some basic information about your business. Step 1. Do some planning. What do your customers expect to see in your website? Directions to your location? Contact information so they can reach you? A schedule? Do you want your customers to be able to purchase products from your website? Do you want to provide a list of products? A photo gallery? Once you know what you want in your website, you can start to lay it out. These…

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Setting Business Goals

By Susan Metoxen | December 31, 2016
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What are your business goals? Increase sales? Increase profitability? Small business owners understand that they are working with limited resources, and this creates pressure to choose goals wisely. What small business owners need to do is to find tactics that have the biggest impact for the smallest cost. They need their goals to have high leverage. Effective goals have strong leverage. If you try to remove the nail pictured at right with your hand, you will fail. But use a crowbar for leverage, and you will succeed. But how do you find goals with good leverage? Start by brainstorming potential goals for your business. Allow yourself to be creative in the brainstorming process. Then rank your potential goals from the most cost (or work) to the least cost. Then rank them all from the most impact to the least impact. Your goals with the most leverage will be the lowest cost with the highest impact. Website and social goals have good…

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