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Website Education Center

Unless otherwise noted, the articles in the blog have been written by Susan Metoxen, the owner and lead developer for White Buffalo Websites. Susan is an Adjunct Instructor at Saint Paul College in the Computer Science department. She has extensive experience supporting small businesses and has an MBA from the University of St Thomas. You can learn more about Susan at SusanMetoxen.com, her resume website, and at WebDevStudents.com, her website for students of web development. 

Which type of website is right for you?

By Susan Metoxen | May 1, 2019
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A group working on a web design

 Standard Our standard website is your most cost effective option. When you need a change to your website you simply let us know and we will usually make the changes within 24 hours. Our websites are made with PHP using the Twitter Bootstrap and jQuery frameworks.  You can delegate changes to your website to us. We will make most changes within 24 hours of your request.  The standard website is our lowest price option.  WordPress A WordPress website will give you the ability to modify content on your own. WordPress installations include a Content Management System (CMS) that allows administrators to add or change content without knowing how to code. We will train you how to use your WordPress website. You can even add advertisements to your website so you can make some ongoing ad income.  You and your staff can add content to the website without engaging a web programmer.  WordPress is the most established content management system for…

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How can I make a website with my budget?

By Susan Metoxen | February 1, 2018
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Pink piggy bank on some printed charts

You absolutely can make a website on your budget. Start by accepting the fact that unless you are selling encyclopedias door to door, there is no way around your need for a website. You not only need a website, you need a GOOD website! Your website needs to: Work on your customers’ smartphones Be something your customers can easily find on the World Wide Web Show off your products and your brand! The most important thing is to have a web presense with some basic information about your business. Step 1. Do some planning. What do your customers expect to see in your website? Directions to your location? Contact information so they can reach you? A schedule? Do you want your customers to be able to purchase products from your website? Do you want to provide a list of products? A photo gallery? Once you know what you want in your website, you can start to lay it out. These…

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Setting Business Goals

By Susan Metoxen | December 31, 2016
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What are your business goals? Increase sales? Increase profitability? Small business owners understand that they are working with limited resources, and this creates pressure to choose goals wisely. What small business owners need to do is to find tactics that have the biggest impact for the smallest cost. They need their goals to have high leverage. Effective goals have strong leverage. If you try to remove the nail pictured at right with your hand, you will fail. But use a crowbar for leverage, and you will succeed. But how do you find goals with good leverage? Start by brainstorming potential goals for your business. Allow yourself to be creative in the brainstorming process. Then rank your potential goals from the most cost (or work) to the least cost. Then rank them all from the most impact to the least impact. Your goals with the most leverage will be the lowest cost with the highest impact. Website and social goals have good…

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