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Setting Business Goals

By Susan Metoxen | December 31, 2016
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What are your business goals? Increase sales? Increase profitability? Small business owners understand that they are working with limited resources, and this creates pressure to choose goals wisely. What small business owners need to do is to find tactics that have the biggest impact for the smallest cost. They need their goals to have high leverage. Effective goals have strong leverage. If you try to remove the nail pictured at right with your hand, you will fail. But use a crowbar for leverage, and you will succeed. But how do you find goals with good leverage? Start by brainstorming potential goals for your business. Allow yourself to be creative in the brainstorming process. Then rank your potential goals from the most cost (or work) to the least cost. Then rank them all from the most impact to the least impact. Your goals with the most leverage will be the lowest cost with the highest impact. Website and social goals have good…

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