A website is one of the most cost-effective marketing strategies for businesses. The cost of shared hosting vs. WordPress hosting varies dramatically from $3 to $45/month. You should understand the pros and cons of these different options when choosing a website server.
For $3-$15/month, a website can be placed on “shared hosting.” At White Buffalo Websites, we offer shared hosting to our customers at no cost. We currently host over one hundred business and student websites through shared hosting.
It is important to read the fine print when looking at servers that are advertised at a lower price. To purchase a server for $3/month, you are often required to purchase five years of website hosting. You are free to leave this host before the five years are up but you won’t get your money back.
Most shared hosting plans come with a cPanel which is a benefit. This makes it simple to set up email for employees and add additional websites to your plan (cAdd-ons Domains). Shared hosting plans work fine for WordPress and will usually offer a one-touch button in the cPanel to allow you to create a WordPress website.
The best host currently for shared hosting is SiteGround. We use SiteGround as our server at WhiteBuffaloWebsites.com. The free shared hosting offered by White Buffalo Websites is hosted on Hostgator, another excellent host.
Pros and Cons of Shared Hosting
- cPanel with its myriad of options, most notably email
- Lower cost
- More down time
- Less reliable
- Less secure
- Requires a backup solution
Optimized WordPress Hosting
As WordPress has come to dominate the internet, WordPress “optimized” or “managed” website hosts have sprung to life. Optimized WordPress Hosting can be purchased for $23-$35/month. WordPress Optimized hosts work overtime to make sure websites work great for WordPress. I have moved websites from shared hosting to optimized hosting and have experienced a notable increase in website quality and speed.
Why is speed important? If a website is slow visitors will become quickly frustrated and not stay long and Google Search will put slower websites lower in the search results. You can improve your traffic from searches easily by insuring your website runs faster.
A must-have feature on WordPress is One-Touch Restore. Even though WordPress is the best platform for making websites, it can crash unexpectedly if there are software conflicts.
Pros and Cons of WordPress Hosting
- Speed, speed, speed!
- Daily backups and one touch restore
- Staging website included
- Improved website security
- Higher price
- Requires a separate email solution
Shared vs. WordPress Optimized
If a quality, high-speed website to be key to the success of your business, you should invest in Optimized WordPress Hosting. Shared hosting will be adequate if a website is less critical to your business.
At White Buffalo Websites, we provide free shared hosting for our clients and students. We are able to offer Optimized WordPress Hosting to our clients at a drastically discounted price of $150 per year. If you have already purchased website hosting, we are happy to work with your website host.